Ebusiness

Why is Kolkata the hub of ghostwriters?

Off shoring knowledge based jobs is now the order of the day, from small household businesses to corporate giants. Whether you stress on the quality or cost or just both, this is the best and the smartest option you have in your kitty. And, the country which made so possible is India.

Knowledge Process Outsourcing or KPO involves high-end diagnostic work such as financial analysis, research, animation, replication, product development, engineering design and creative writing.

Given the projections from all reliable sources, the knowledge process industry is to see a growth of 45% by 2010, which is a whopping $ 16 billion, out of which $ 12 billion would be off shored from India. This is 70% of the global off shore market, way ahead of China and Russia as the preferred destination. And, Kolkata, is in the forefront in putting India firmly on KPO map.

A survey jointly carried out by Cyber Medias Global Services Magazine and Tholons inc., an investment advisory group, draws up a chart of top 50 outsourcing cities in India where Kolkata is emerging at the helm of the list. Let me tell you here that the KPO industry is expected to see an annual compounded growth of 46% over the next few years.

A good chunk of the credit surely goes to the local Government to get the city firmly on the IT map and promoting knowledge industry in a big way.
The KPO boom in Kolkata is clearly apparent from the huge investments by Information Technology (IT) companies to set up their base in the city.

Hewitt Associates, a leading human resources outsourcing and consulting services, which conducted a survey of Information Technology Enabled Services (ITES) locations in India, on parameters like availability of creative talents, connectivity, power supply etc., rated this city very high.

The city is in the verge of emerging as the most coveted destination for off shoring back-office operations of multinationals in the KPO/ BPO/ ITES as well as call centers. The $ 28 billion IT Park, located on a 10 acre site on the eastern fringe of the city is scheduled to be ready by the middle of next year. It will be on a modern format of IT-enabled workspace integrated with global standards of services and amenities. This Park will provide 1.3 million square feet of office space for IT companies and will be able to ample spaces for the IT segment to expand their software development, KPO/ BPO and call centre operations.

Kolkata’s Compounded Annual Growth Rate (CAGR) of 119 per cent in the IT sector is the highest in the country, compared to Bangalore’s CAGR of 29 per cent. At present there are more than 200 KPO/ BPO and call centre companies operating in the city with 21,000 professionals which is again at the peak of the graph. The city expects to employ 1, 75,000 people in IT sector and another 2, 30,000 in the ITES sector by 2010.

An IT Hub of 37 million square feet of space in the Eastern fringe of the city is also coming up very fast.

The ITES companies in Bengal have a history of performing high-end analytical work for overseas clients and it is likely that their volume of work will increase with time.

Kolkata..the land of talents!

Kolkata has an enviable rich tradition of creativity and intelligentsia right from its birth. Whether literature, paintings, sculptures, music, cinema..this city has never seen dearth of creativity. Rabindranath Thakur, Satyajit Ray, Pt. Ravi Shankar, Amartya Sen…the list of creative legends goes on.

This city is now determined to match global expectations on writing and content development creativity .

Ghostwriting and Kolkata
With the KPO boom in Kolkata, it has also become a hub of ghostwriting organizations. Kolkata today boasts of some of the premier ghostwriting organizations of the world; each employing from a humble 10, to a few hundred ghostwriters. The process of selection during recruitment is also done on the basis of merit and experience. With more and more ghostwriting organizations flocking to Kolkata, where there is no shortage of talents, ghostwriting fees are now lower than ever. Ghostwriting is now no more restricted to the elite. Common people and small business organizations are hiring these ‘affordable’ ghostwriters more frequently than ever before.

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Why S.E.O?

Have you ever thought to optimize your website? And why at all you need to do it?
The answer to your question lies in the basic… … to see your work/ product / services attracting the maximum viewership.

You may be selling anything but your job is not done if you haven’t thought of a persuasive webcopy that would draw a customer to your product.

A smartly and professionally designed copy acts like a great salesman and pushes the surfer to make an enquiry and make a purchase.
Sites like www.writer4me.com with their rock-solid experience and professional acumen can be hired to write your optimized web copy that would be persuade your visitors to buy from you, send you an enquiry or fill in a form. Plus, you get all these at an astonishingly diminished price.

Let me tell you here in internet, search engines are the most effective tool for finding information or getting the same found. So, you can be rest assured that virtually 100% of people who use internet also use search engines in some way or the other.

Proper optimization of your pages make them “search engine friendly”, this increases your search engine rankings, traffic, and potential business from your website.

To get what you want from your website, you need to use certain technologies that would make popular search engines rank your site high, when your customers do a search for your kind of product or service. That’s nothing but “Search Engine Optimization “.

This is what you can do: –
• Write credible and swaying copy for your website.
• Emphasize the “USP” of your business, not just the features.
• Describe the payback of all your products or services in a way that the surfer feels to order your product ON THE SPOT!
• Develop a high-quality copy that satisfies your possible customers as well as Search Engines.
So, what are you thinking there? www.writer4me.com is there for you to with the best of services..just go for it!

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Which is the best ghostwriting company?

With the popularity of ghostwriting growing by each day, it’s at times confusing to select the perfect one for you.
Endless questions are likely to strike your mind about any ghostwriting site that you might come across in the cyberspace. It can be like..

Are they fine with the topic? Do they have the skills and acquaintance for a specific field, approach or subject? Will they keep a close collaboration with you? Or it doesn’t concern you at all.
Are you being offered a fair price? Yes… this is very important.
What about the quality of work? Does it meet with your expectation?
Are they going to deliver your order in time?
Can their work generate traffic to our site?

It can happen so that you are looking for a writer who has the know-how of your business. You simply cannot think of getting it done by a generalist.
It could be about your new software product or building up your advertising materials.
Where will you find such specialist who could offer you a quality work at an affordable price?

So, in a nutshell here is list of parameters you look into when you start interviewing before you place your order:-

• Quality Writing.

• Style.

• Personality

• Knowledge.

• Experience

• Contacts

• Deadline-Oriented

• Technical Savvy

• Relationship Enabling

• Pricing

In terms of price, if you make a comparative analysis of three popular ghostwriting sites, this is how it figures out:-

Name of the site

Price (for 200 pages)

www.writer4me.com

$ 1,798

www.pegr.com

$18,000

Thewritersforhire.com

$30,000

Here you see that www.writer4me.com, ghostwriting site based in Kolkata the hub of KPO industry in India, with tons of experience behind them, is offering high-quality services and that too at a price, which is amazingly low.

Statistics say it all!
And no wonder, Alexa has ranked www.writer4me.com as the top most ghostwriting site in the globe in terms of the number of visitors who view it.

Here is the ranking from Alexa as on 13/ 01/ 2008:-

So, why wait? Go for the right one!

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Importance of a perfect web design and guidelines to create one

If you look at the current scenario, you will find that you cannot even imagine doing any form of business, unless you take care of your presence in the cyberspace in the form of a stylish and attractive website. And yes..the more smart your website is, the more traffic you are likely to get .

Also, a perfectly designed site influences the visitor’s initial observation of your website’s value and the impression that your design makes on a visitor’s mind defines his or her actions on your website.

So, you can understand as how importance it is to design your website in the most perfect way. And when to come to web design, this importance of the word “design’ is augmented multiple times.
Before we go ahead let’s ponder over what a smart website really means.

You should keep this in mind that a good web design doesn’t simply means having an gorgeous layout.
It indicates the following too:

• An user-friendly navigation… always remember that the significance of web design lies in its ability to boost your business rather than creating obstacles.
• Relevant and well-structured information.
• Secured shopping cart.
• No unwanted distraction.
• Fast loading and search engine friendly pages.
• Pleasing interface.
• You’re easy to contact.

Here are 5 tips for you to create a perfect website:

• Plan it

When you create a plan of your website, it’s going to help you in finding out its purpose. Also, it will help you to see the number of pages you will require. Once you do this, you can then study similar sites to see how they appeal to their target audience. Further, you also make a list of the tools that you may require, like, a guestbook, a message board, a chat room, a web journal or blog. You also need to think how often you plan to update your site and whether you are going to sell products from your site?

• Find out the right hosting service
This depends on your individual needs. Once you have a good plan this will make the task easier. You can even check out some of the free hosting companies like bravenet.com, where you can host your website for free and learn about web-building in the process.

• Get started
This is the next step. Here if you use the site builders, it can be the best way. Choose your template and then start your content. Remember, you cannot get everything in on the first attempt. And your pages can always be edited as you go along. In your tools section, you can put in e-mail forms for subscriptions or feedback like most hosting companies or just create a link to your e-mail account.
You must know that pictures and advertisements can all come at a later stage. At this stage the main priority is to get your website up and running.

• Get it published
Once you complete your website the next stage is to publish it on the web. Here, you need to submit your website to various search engines. This facility you will get from your hosting company. Further, you may also be required to create keywords and metatags. You can try looking for keyword software. Now that your site is on the web you are ready to move on to the last step.

• Promoting Your Website
This is the most difficult and frustrating stage. Now, your website is ready and it’s on the internet. But how do you get visitors there? There can be numerous ways. To joining a traffic system can be a very smart move. You can also use traffic swarm to promote my website and also instant buzz. Both of these can do the work for you and help to increase your traffic. To advertise can be another way. You can place advertisements for free but let me tell you, this can be really time consuming.

Now that you have the information, why not get started creating your own website.
Professional organizations like www.writer4me.com and www.designer-india.com with 10 years of rock solid experience behind them, can do this for you at a throw-away price, and the quality they guarantee is world class.

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Tips to prevent content theft

The pilfering of contents had been one of the burning issues of recent times…a real sizzling topic on many business-related discussions. The stolen stuff could be texts or graphics that have caught the eye of others and who feel to use them as their own.
This practice of claiming authorship of someone else’s creation without sufficient acknowledgement is technically known as plagiarism, which is a serious wrongdoing.

Here are some tips to prevent your content from getting stolen:-

Place google alerts: Set google alerts for key phrases that relates your content.

Copyscape: This is one of your key tools to detect plagiarism and is a free service.Copyscape is very easy to use. What you need to do is to simply enter your web address. Once it is done, copyscape will search the entire web for copies of your content straightaway and show you the results for your search. You can then click on a result and see a word-by-word evaluation with the content on your site. To make things easier for you, copyscape uses colors to show up blocks of text that match the text on your site. Here, each matching block is tinted with a different color.

Message through your feeds: You can add a copyright message to your RSS feeds. The message would ask the viewer to email you in case the content isn’t being served from your site.

Fingerprint: You can also create a thread of exclusive characters that will add to your feed. Then you can go for plagiarism searches like Google Alerts or Copyscape and detect this fingerprint.

AntiLeech WordPress Plugin: This is another way. You can make use of this plugin to detect and offer the sploggers a fake content.

Offbeat file names: Create file names that you seldom see. This will make it easier for you to search your stolen content.

Thiefinder: This script will help you to find possible bandwidth thieves.

Subscribe to news feeds: You can also set up feeds for your name, your blog’s name and content terms with search engines like PubSub,Technorati etc..

IceRocket: You can place a small and see-through image at the bottom of your post and find out the sites that use it.

RSS Footer: This is a plugin from Joost de Valk. It slots in your copyright text into RSS entries.

RSS Signature: With this tool you can put a link back to your original content.

Copysentry: This will help you to automatically detect your stolen content. Through this, you can keep a track when plagiarism takes place. This service keeps scanning the web for copies and informs you by email whenever a new copy appears.

TagRight: You can use this tool to curb a way in to your images and text.

Feelimage: Through this search engine you can look for your images using filenames and tags.

Offer headhunter rewards: Another effective tool is to offer award to any of your reader who finds someone stealing your content.

Conclusions

So, the bottom line is..you post anything to the web, and the chances remain that your hard work will be “taken”. To stop this, you need to learn about it. And to learn, you need to know where to look.
To post a content/ image/ design/ logo free from plagiarism, you can always rely on a renowned organization like www.writer4me.com , the top ranked ghostwriting company as per the alexa ranking.

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Leading ghostwriter-hire organization launches E-book Marketplace that has NO fees

An announcement!

Leading ghostwriter hire organization Writer4me.com launches their ebook marketplace where anyone can sell their e-books for no setup cost.

Opening a new door to its service, writer4me.com, the premier ghostwriting platform today introduced their e-book marketplace that allows anyone to sell their E-books with zero set up cost.

“It’s another value added to our service; very easy and effective, practically for all…even someone without an E-book can avail the service, we shall get it ready for them including the cover design. Else, anyone can upload a book including the cover design from our site, set the price and buy, sell or share his or her work.” says Peter Power, spokesman of the company.

For the first time, customers participating in an E-book marketplace have the opportunity to get the entire set ready by the company and reach the fast growing market of E-book readers.

For just $5 one can avail featured listing to showcase her/his ebook to the maximum number of visitors.

As Power says, “Our intention is to provide our users with the most useful tools to help them profit from their creative works…as the market for E-books continue to flourish, we want to give power to our users to utilize this valuable market in the best possible way.”

E-book marketplace is one of several recent augmentations to the wrter4me services. A fortnight back, the company has launched its self-publishing division which empowers ambitious authors all across the globe to get their work published at a price which is believed to be the lowest ever. Writer4me.com also offers ghostwriting services at the most affordable rates; making them the “people’s ghostwriters”.

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How to set up your own e-book business?

Ok, so you want to earn money online from your e-books?

Here are some very useful tips you can use to set up your own e-books. Let’s go step-by-step and learn how you can sell your e-books online…I’m sure you will find it damn simple and easy to follow.
Now, let’s get started…

Use your Knowledge- Think about your passions…hobbies…your likings…and the subjects you are you well-informed about. Start thinking laterally.

Do the research- Find out whether there is a market for your product. Do this before you start writing. Be aware whether people are really searching online for the subject you have selected.

Particulars of your target customers- Know who your customers are, their ages, pastimes, needs, desires and loathes.

Keep in your mind the following points-

Purpose of your e-book.

The way it will work.

The cost.

Whether there is any free information with it?

Features of the book.

The paybacks.

What’s In It For Me (WIIFM)?

The problem(s) it solves.

What is exclusive about it?

Your prospects.

For consumers, what are the main interests it appeals to?

Demographics…age, gender, income level, countries, cities/suburbs etc.

Psychographics: interests, way of life, hobbies, buying history, associations they belong to.

Your secondary prospects: Know about your competitors… compare your product, service, price; terms etc…and find out your strongest and weakest point.

Ideas-If you’re struggling for ideas, head along to clickbank.com and click on the marketplace link to start looking through the categories of e-books. Keep in your mind that there is no point writing an e-book which lacks quality. So, work hard on good quality content. Doesn’t matter even if you don’t have time to research and write it yourself .You can always hire a writer from www.writer4me.com the topmost ghostwriting site as per alexa, which offers you this service at an unbelievably low price.

Your hosting account-Now, you have either engaged a ghostwriter to write your e-book or authored it by yourself; your next step is to decide the title of the e-book and register a domain alike the title and set up your hosting account. As for example, if your title is “How to start up your own e-business?”, your domain name could be howtostartupebusiness.com.

Create your graphics-There can be numerous ways to do this. In the internet, there are plethoras of free resources if you want to do this yourself. And if you really intend to turn your product into a highly specialized looking package, you can always take into service a professional organization like www.designer-india.com that will do that for you at a price very much fitting your bill. You can also add one of your images to your e-Book to brand it and turn it into a PDF file.

Make your sales copy-After you finish your research; the next most important step is to grasp a credible and swaying sales copy. You can do it in two ways.
Either, you can write it by yourself or hire a copywriter. If you get it right, you could easily make $20000 by selling an e-book. Sometimes even more!

So, here you are! Your e-book, domain name, website and fully finished product. is now ready to launch. Now, you need sell it.

Find affiliates to promote your e-book-You can enlist the help of sites who will sell your e-book for you. As for instance, clickbank.com has publishers and affiliates who look for e-books and new products to promote. Remember that, you need to pay a one off fee to activate your digital product and get yourself listed in their market place before you can sell your product through clickbank.

Now, you got to find your affiliates. You can do this manually by typing out the keyword of the industry you want to find affiliates for in the Google, scan through all the websites in the search results and send them an email asking whether they wish to become JV (Joint Venture) partners. As you find your e-book reaching out to more and more people, it will be found by other websites and webmasters, who will start promoting it for you. Here, you pay a charge every time someone makes a sale for you. Another way is by getting a copy of Affiliate Elite. This software can help you in finding affiliates and sites to promote your e-book.

Here are some advantages of using clickbank…
An already set up Shopping Cart
Get paid via check
Battery of affiliates is geared up to promote your product
A well-established brand name
It uses PayPal which is widely accepted.
It directs the customer to your product page automatically
On your behalf it handles any refunds for your product

Free vs. paid e-books

Let’s explore the advantages and disadvantages of both.

Some advantages of free e-books-

It’s free to the customer.

It can get hold of names and email addresses for future mailings.

Helps in building relationships with your customers.

You can offer backend offers through it

Free e-books spread like wildfire.

At the bottom of your book, you can add your website URL to pass on your marketing message.

Build up a list of people who are interested in your specific niche.

The disadvantages…

You cannot earn directly from it, as it’s free.

It’s expensive, if you have paid for the graphics and sales copy.

Here you have to do all the promotional work because you can’t use affiliates to drive traffic to your sales page.

People may doubt your contents as it’s free.

Advantages of paid e-books

You can use affiliates to do the advertising.
Every time it sells, you can earn money.
You can reinvest the money you earn from the e-book sale to your future ventures or even to enhance traffic to your offer.
You can use Clickbank to manage with all sales and dealings.

Disadvantages of paid e-books

If in case your e-book doesn’t meet the standard, you may have to give back a high refund

If it’s too expensive, chance is that people won’t buy it because they can get the information in another place, maybe without parting with a single penny.

Sell it at the right price-This is very crucial and holds one of the most vital keys to see our e-book through. Do lots of research on the available e-books on similar subjects and the price they sell it. Make a meticulous study of the price vis-à-vis the quality including the design and the number of pages.

Build-up a marketing hype- This is another key factor of a successful e-book campaign. Just do it and see the result by yourself. You are going to sell many more copies than you would have without the hype…that’s for sure.

Use autoresponders- Remember, this saves a hell lot of time and effort of yours in the long run. Just write an email once and get that uploaded to your autoresponder. Once you do this, it will reach each and every customer, once he/she enters your mailing list. This takes place automatically. It’s all up to you to set the frequency of your emails. It can everyday, weekly or monthly.

The above tips coupled with a well turned-out research from your end, can really be helpful to shoot up the sale of your e-books within no time.
There are some clickbank affiliates who are getting more than $30,000 per month selling e-books.
What they do is, they spot a “slot”, do a detailed research and then write the information product or e-book exclusively to crack a problem for that “slot.”

Therefore, once you are done with your pre launch phase, what remains is to build up your Joint Ventures and Affiliate partners to keep up your sales.

So, if you’re serious about starting a lucrative home business, you can opt for earning through e-books, and this article is surely going to help you in that.

Remember, not many online businesses make you money while you sleep!

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Top SEO tips

Search engine optimization (SEO) is the procedure by which you can boost up the volume and quality of traffic to your website from search engines through “natural” (“organic” or “algorithmic”) search results for targeted keywords.

The thumbrule is…the earlier your site is accessible in the search results; the more searchers will visit it.

Google, Yahoo and MSN are the three out of thousands of search engines that will bring you most of the traffic.

But BEWARE!
Don’t bark up the wrong tree!
When it comes to generating search engine traffic, you have to remain careful not only about the plethora of outdated information being circulated so widely but also of those ideas which if acted upon, can result in your site being banned.

Here are the tips below that would help you in figuring out a basic perceptive of how you can craft user-friendly web pages, easily understood by the most popular search engines:

1. Once or twice in maximum, use the <b> </b> tags around some of your keywords on each page.

2. Use links of other websites in most of your pages. When you do it, the search engine gets the message that you have lots of valuable content. Make sure that all your links come in to your home page. Anyone doing it simply tells the search engine that the site is a shallow one of little or no value.

3. Get yourself a business address in a foreign country like UK and Canada. These two nations have many directories for websites of companies based in those countries.

4. Submit worthwhile articles to some top rated ezine publishers who keep a store of their ezines. Remember, in their archives, the links stay live often for many years.

5. Include text links, alongwith your image links. As search engine robots go after the first link they find to any particular page, you need to make sure that the text links show up first in the source code. The robots won’t follow the added links to the same page

6. It can happen that you have several subjects that could each prop up their own website. In that case, use multiple domains. There are two reasons behind using multiple domains. First, for any given search, search engines more often than not list only one page per domain, and you might need two. Second, using multiple domains, you can get more directory listings.

7. Exchange articles…yes, they are really useful. You know why? When you bring out someone else’s article with a link back to their site, they too are going to do it with a link back to your site. So what happens? You both have the content and get high quality links.

8. Use heading for your links. Remember, your links can get titles, too. This helps not only the visually impaired surfers, but also some search engines who outline this into their relevancy for a page.

9. Never do too much with the anchor text. Else, all your inbound links would look similar…like automation. Mind you, this is something not accepted by Google. Rather, using your organization’s name and URL is a much better idea.

10. Use site map if your website is a big one. Link the map to and from every page on the site. Once you do this, the search engine robots find every page with just two clicks. You need a map called the navigation bar if your site is a small one.

11. Inside the title tag, slot in the keywords to let the search engine robots know what your page is all about. Remember, inserting a keyword or key phrase enhances the chance of driving the targeted traffic to your site.

12. Treat your title tag like a headline. Do keep in your mind that it’s the text within the title tag which shows up in a search result.

13. If your site contains many pages, use the same keywords as anchor text that would link to the page from other pages on your site. The more keywords…the better.

14. Ensure that the body of your page includes the title tag. When you do this, a relation is formed between the headline and the title of your page. This is preferred even by the search engine robots.

15. Shower your keywords. Do it all through your article. You can also color the most important ones. Doing this once or twice at the top of your article and in the sub-headings can be a good idea.

16. Never use the same title tag on every page. This might lead to non-indexing of your pages.

17. Never stuff your site with hollow and meaningless keywords just to spam the description or keyword metatag. Just put your headline once within the keywords and description tags.

18. Never link your site to link-farms or other search engine unfriendly neighborhoods.

19. Search engines prefer to index human friendly pages. So, never go for doorway pages which are essentially designed for robots.

20. Like the alt tag for images slot in the title tag within the HTML of your text link. This will add weight to the link and the page where the link resides.

21. Let your images be described with the use of the alt tag. This will help not only the search engines to find your pages and but also the readers who use text only web browsers.

22. Last but not the least…never use a submission service or software; rather do that yourself. Else, your site could get penalized or even banned. And submit only once.
Remember, robots follow links and if your site has a nice link trail, you can be rest assured that your entire site will get indexed.

And yes, you can always try the high-quality , free SEO software offered by www.writer4me.com, the No.1 ghostwriting and designing organization as per alexa ranking.

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